Advertising in New York. From the outside, you think of Don Draper and Peggy Olson. It’s not exactly Madmen. It’s not like anything I’ve lived before, and yet it’s everything I thought it would be. And that’s maybe because I was clear on what I was looking for.


△Three things that stood out to me

Brilliant people are everywhere I must say.
The first two days at J. Walter Thompson NY were extremely intimidating. Everybody is talented and smart. When they come up with twenty ideas, I have one. I’m truly out of my comfort zone, and love it. I use this as a fuel to grow. It makes me want to give the best of me. It makes me wake up at 6 a.m. willing to fuck up the ad world in the most needed way. I am not a Helmut Krone, but I know can do this. With time.

Meetings don’t last hours
As expected, nobody has a minute to waste. Meetings are not meetings about meetings. If heaven exists, this is it. Sweet.

I missed working during weekends
This may sound foolish, but it’s true. When I was in school this year, I worked my ass off. But it was different. I was alone. Always. Here, people are passionate about what they do. And it makes a ginormous difference.

☐ 1 thing that made sense to me

Grand Marnier, neat, please.

After drinking several glasses of Grand Marnier during a meeting, I left the office quite tipsy. And here comes the magic! I met my elementary school friend randomly. We walked and talked for hours, remembering our childhood. He said I was a revolutionary kiddo. He was telling me how one day I went to the school’s director, complaining about my Arabic teacher giving us the answers during one of his exams. 3-apples-tall me said that this was fucking up the purpose of school and, instead, wanted to learn. I guess I was always a troublemaker. Another Grand Marnier, please.

○ 1 Question What can I do to change advertising?

I walk in JWT with this simple question every day. Whether in Casablanca or in NYC, it’s almost inevitable to face creative frustration. It’s normal to create what you think a client needs knowing they will only take what they want. So, what can I do to change advertising?